Diamonds Jewelry has moved to Dyer.
Owner Dennis Balassone said the community response to his new location at 1060 Joliet St. (US 30) has been great.
“The people we have met in Dyer so far have been very positive,” Balassone said. “Many of them have remarked that they are very happy that Dyer now has a jewelry store in town. For my part, I am glad to be here, I enjoy being in this business and really love selling engagement rings and diamonds to couples. It’s my favorite part of the business.”
Balassone relocated the business to Dyer from Illinois where he had been operating since 1996.
“I felt the new location offered a better business climate, greater traffic, and an opportunity to build a strong retail presence here,” Balassone said.
The Diamonds Jewelry sales team has one focus – customer satisfaction.
“Our sales people are highly-trained and have more than 30 years’ experience and knowledge. They do their best to make sure each customer has the information they need to make the best buying decision. We emphasize a low-pressure approach to sales and encourage our customers to browse, ask questions and compare price and quality before they buy.”
Diamonds Jewelry carries a great selection of fine gold and diamond jewelry including: bridal, cocktail and color stone rings; men’s jewelry; pendants and charms; earrings, and chains.
“We also have a very nice selection of sterling silver jewelry by Classic of New York,” Balassone said. “We sell loose diamonds and gemstones and can help customers design custom mountings for their gems.”
An authorized dealer for Bulova, Citizen, and Caravelle watches, Diamonds Jewelry has a great selection providing warranty service for those brands.
“We also deal in coins and bullion and will buy, sell, or trade rare coins and gold and silver bullion,” Balassone said. “We also buy and sell pre-owned luxury watches and collectibles. Our new jewelry inventory is priced well below average retail, and the pre-owned pieces are priced even lower.”
Diamonds Jewelry repairs gold and silver jewelry on the premises, providing fast turnaround and expert repair for those precious items that need attention.
“We fix broken chains, bracelets and pendants, size rings, reset diamonds and gemstones and guarantee customer satisfaction on every job,” Balassone said. “We also replace watch batteries while you wait and will size watches even if purchased elsewhere.”
Diamond Jewelry buys gold and silver in any condition, paying cash on the spot while guaranteeing the highest prices for the items.
“We also buy diamonds, used luxury watches, silver and gold coins and bullion, art objects and collectibles and base our offers on over twenty years’ experience in valuation and appraisal,” Balassone said. “We buy estates, provide written appraisals and estate valuations and purchase coin collections.”
Balassone was trained by the Gemological Institute of America.
“I have over 25 years’ experience in jewelry bench repairs, appraisals, and diamond grading,” Balassone said.
“We welcome all to stop in, say hello, and check out our new store,” Balassone said.